Read B2B Technology Marketing by Hugh Taylor Free Online
Book Title: B2B Technology Marketing|
The author of the book: Hugh Taylor
Date of issue: August 12th 2013
ISBN 13: 9780615862941
Format files: PDF
The size of the: 863 KB
Edition: Taylor Market Intelligence, Inc.
Read full description of the books B2B Technology Marketing:Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: - Lead generation - Filling the sales pipeline - Strategic messaging - Supporting the sales team - Communications and public relations - Creating customer preference - Product marketing
Read information about the authorHugh Taylor, founder of Midlife Empowerment and author of The Life Reset, has experienced serious career trouble firsthand. He is a midlife layoff survivor who has managed to double his income during the great recession.
Midlife Empowerment (ME) is a solution-oriented community that helps people in midlife and midcareer build better, more secure futures.
Taylor works as a professional copy writer, creating marketing content for such clients as Microsoft, IBM, SAP, Google, Advanced Micro Devices, and Lockheed Martin. Previously, he served as Social Software Evangelist for IBM Software Group and Public Relations Manager for Microsoft’s SharePoint Technologies. Hugh is a Certified Information Security Manager (CISM) and lecturer at the University of California, Berkeley’s Law School and Graduate School of Information. He is the author of the books B2B Technology Marketing (2013), Event-Driven Architecture: How SOA Enables the Real-Time Enterprise (Addison Wesley 2009), The Joy of SOX: Why Sarbanes Oxley and Service-Oriented Architecture May Be The Best Thing That Ever Happened To You (Wiley 2006) and Understanding Enterprise SOA (Manning, 2005) as well as more than a dozen articles on business and technology. Hugh is also a frequent speaker at industry conferences. He earned his
AB, Magna Cum Laude from Harvard College in 1988 and his MBA from Harvard Business School in 1992. He lives in Cleveland, Ohio.
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